Fash-smash! – First ever fashion video festival in Hungary

Posted by nov 29 2010

Alessio Nessi says fashion is having an affair with cinematic media, video in particular. After all, clothing only becomes fashion when dresses come to life, when narratives, however loose, materialize, when atmospheres gather around silhouettes. And I say: I’m over the moon to be one of the judges of these fashionlicious art works!

Fashion-smashion in Budapest!

Within the framework of the festival Digital Fashion Week offers a new showcase platform to the Hungarian fashion community of designers, photographers, and video artists side-by-side with international participants: replacing the format of traditional runway fashion shows, new collections are presented via fashion videos.

Along with our desire to become an international festival, we would like to create an authentic forum to present the fashion industry of Hungary, bringing recognition to Hungarian designers both domestically and internationally and initiate an ongoing dialogue within the industry in the context of an exciting and forward-looking series of events. Our intent is to provide appropriate communication channels and infrastructure, by including offline and online media, members of the fashion industry and the general public as well.

In recent years the new medium of fashion video – due to its attractive qualities and cost-effective mode of presentation – is gaining increasing popularity on the international fashion scene,which enables designers to keep abreast of rapid shifts in community-generated online media and allows their work to reach the widest audience.

The festival will feature two categories of videos: by-invitation and pre-selected from submissions through an open competition. The best featured videos will receive prizes from a relevant professional jury: Kathryn Ferguson, film and video director, Maroy Krisztina, Glamour magazine editor-in-chief, Lakatos Márk, stylist, tv personality, teacher, Oltai Kata, curator of Museum Ludwig – Contemporary Art Museum, Zanin Éva, founder&CEO of Sonntag Media, aestete, fashion critic, Martinkó József, design and architecture critic, journalist, Fliglauf Benedek, film director, Pálos Máté, filma esthete, editor of film magazine Prizma, Andreas Waldschuetz, video director… and myself, Steiner Kristóf, journalist, and – as they called me very kindly on the program sheet – pop culture expert.

In addition to the video screenings, the festival offers a variety of programs. There will be a slew of petcha kutcha presentations, interactive installation and film screenings on the topics of fashion and new media. Fashion meets culture in Hungary? I’m lovong it!

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